Chocolate Emporium, based out of South Euclid, Ohio, specializes in vegan and kosher chocolates. Although their products could be considered a health food or solely for dietary restrictions, they wanted a high-end luxury look to their products. My duties included designing a logo, hiring a copywriter to write descriptions for about 50 products, processing photos for all the products, creating lifestyle imagery for the website, designing the website, and working with a packaging company in designing packaging with that high-end look that would stand out in a health food department.
The website for Chocolate Emporium was created in WordPress. The goal again was to have a luxury feel, but be easy to update.
Photography Direction and Editing
Lifestyle shots of the chocolates were shot on a dark paper background on luxury materials such as olive wood slabs, marble, and fine dishes. I provided photography direction and worked as food stylist.
Product Photography I again provided direction and food styling. I also processed about 50 photos to have a crisp white background and consistent baselines and coloring.