smorg

Chocolate Emporium

Chocolate Emporium, based out of South Euclid, Ohio, specializes in vegan and kosher chocolates. Although their products could be considered a health food or solely for dietary restrictions, they wanted a high-end luxury look to their products. My duties included designing a logo, hiring a copywriter to write descriptions for about 50 products, processing photos for all the products, creating lifestyle imagery for the website, designing the website, and working with a packaging company in designing packaging with that high-end look that would stand out in a health food department.

Logo

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Packaging

 

 

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Mockup for POP display which would contain cellophane-wrapped cookies. Another display for peanut-butter cups would be alongside in orange.
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Mockup for a truffle box with original photography
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Mockup for a Chocolate Bar – there were three versions of this bar in Red, Blue, and Yellow to really stand out on the shelves and be easily identifiable.

Website

The website for Chocolate Emporium was created in WordPress. The goal again was to have a luxury feel, but be easy to update.

homepage

shoppage

Photography Direction and Editing

Lifestyle shots of the chocolates were shot on a dark paper background on luxury materials such as olive wood slabs, marble, and fine dishes. I provided photography direction and worked as food stylist.

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Product Photography I again provided direction and food styling. I also processed about 50 photos to have a crisp white background and consistent baselines and coloring.

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bark_peanuts_front